Thursday, December 31, 2015

Holt Renfrew 2015 E-Commerce Website

The moment I have been waiting for has finally arrived (kind of)--Holt Renfrew, a Canadian designer department store, has finally launched there e-commerce website. Holt Renfrew is probably one of the few (and odd) contemporary store that does not have an online website to shop on. They recently launched there e-commerce website in October 2015, while only offering beauty products and a few sunglasses to splurge on. They are expected to expand to womenswear, menswear, shoes, and all that of that good stuff within 2016 (no specific or expected date sadly). The overall layout of the website is consistent, unique to its own brand; however, there is some slight clutter with the constant scrolling of the top bar. They could definitely get rid of the scrolling top bar as it takes up quite a lot space with both the account information and the different categories. Just as a small critique, I recommend that they make the categories bar and account information into one bar. For instance, replacing the order/account information (grey bar) into one Holt Renfrew white bar, keeping the categories as is, then having order/account at the right side (or left) side of the same bar in smaller, but non-bolded text. Otherwise, the rest of the website is easy-navigation and throughly designed. As a loyal shopper, I am excited to see what they have to offer in hopes that it is a well executed online shopping experience. Until then, happy beauty product and sunglasses shopping!